Director of video, creative and marketing
The U.S. Chamber’s first creative video leadership hire serving in a new role as in-house executive producer, with an objective to create an attainable North Star with a long-term strategy for video content, raise the overall level of production, expand audience, grow capabilities within tentpole events, and help build new partnerships through brand and editorial storytelling while servicing existing corporate membership.
Responsibilities:
From ground zero, reimagine, facilitate, and help oversee creative and marketing for A/V production, special projects, vendors, and budget.
Assist in new rebrand’s implementation, execution, reinforcement, and communication to broader U.S. Chamber teams.
Served as a conduit between the events and comms teams, while working alongside in-house events + live broadcast teams on special projects.
Implement and execute on evolving goals and strategy, in addition to working directly with c-suite and executive leadership, plus the U.S. Chamber’s 501c3 (USCCF), while cultivating relationships with global teams, stakeholders, external production partners and freelancers.
Results:
Previously non-existent, built an organizational structure with publish guidelines for multiple YouTube channels (i.e., new playlists, etc.)
Tasked to create incremental goals that included an in-house infrastructure and hopeful team expansion to produce a variety of small, medium, and large-scale video projects (i.e., brand promos and animated explainers) involving important U.S. Chamber and business-related campaigns, topics, industries, initiatives, entrepreneurs, executives, and events.