At Forbes, from 2019-present, I direct, edit, produce, and develop engaging video content for primarily Forbes editorial, from explainers to cinematic short docs, plus brand partnerships (“BrandVoice”) with external clients. I also work with staff reporters and stakeholders to help deliver more engaging editorial content for YouTube and social media, plus Forbes.com, embedding video into articles, daily video covers, etc.
Editorial Video | From explainers to FEATURES
Lead in all phases of production from start to finish. Pitch original editorial stories, including D&I stories, created content with a focus on business-minded influencers, change-makers, and disruptors from all industries including tech, sports, music, entertainment, and fashion. In many instances, I was tasked to do more with less resources, and often times one-man-band productions, but still create compelling content for the Forbes brand.
Responsible for leading all video initiatives for Forbes The Culture, including a year-long campaign to help educate and spotlight black-owned businesses and the #StateOfBlackEntrepreneurship in America as a whole, launched in 2021. The entire campaign involves research, dozens of interviews, and an exclusive O&O lander page with corresponding content for social media platforms.
by the numbers | more content & Progressive growth on all platforms
Within first 24 months, helped grow additional +400k YouTube subscribers (doubled growth-rate after first year, and nearly doubled total sub-count from 600k to 1 mil.+ to date)
Average watch-time increased by nearly 1-minute per editorial video (4-8 min length average)
Help create and shape Forbes YouTube editorial series structures for long-term strategy (Forbes Portraits, Forbes Investigates, etc.)
Co-Creator or production lead on multiple previous and upcoming Forbes series ideas (e.g. Best Places To Retire, First-time Buyers, The One, State of Black Entrepreneurship initiative, etc.)
During the peak of the COVID-19 pandemic, we doubled our output and increased monetization on O&O and third-party platforms by pivoting to Zoom while incorporating other elements to maintain a reasonable level of production quality from 2020-2021.
