2019-2021 | video lead

Led in all phases of production from start to finish. Direct, edit, produce, and develop a wide range of video content, from explainers to cinematic short docs. Served as creative lead on multiple video verticals and editorial series. Additionally, led video production and special projects, specifically in a newly launched DEI and BIPOC-focused vertical at Forbes. By the end of 2021, nominated for Digiday's Greater Good Awards, won gold at Webby’s Anthem Awards, and was recognized by NABJ winning their ‘Solute to Excellence’ award for digital media reporting.

Responsibilities:

Helped create more engaging content with a focus on finance and business-minded influencers, change-makers, and disrupters from all industries including tech, sports, music, entertainment, and fashion.
Helped create and pitch original editorial stories for O&O and other platforms, including more diverse and inclusive stories.
Be a storyteller, be organized, budget for project expenses, be versatile in production as a filmmaker, while also partnering with internal teams to help execute proof of concepts for potential content.

Results:

YouTube community grew +600k subscribers, total sub-count jumped from 600k to 1.2 mil. in approx. 2 years.
Average watch-time increased by nearly 25% per video; plus increased RPM.
Subscriber growth-rate doubled after first year.
Helped in-house sales team also generate millions of dollars of revenue for company through video executions and ad partners on and off site.